Here's Apple's take on the exact same dialog box. Thank you -- yes, I designed the dialog box. No, no, no. Already, we can see that Apple and Microsoft have a severely divergent approach to software design. Microsoft's approach to simplicity tends to be: let's break it down; let's just make it more steps. There are these "wizards" everywhere. And you know, there's a new version of Windows coming out this fall. If they continue at this pace, there's absolutely no telling where they might wind up. "Welcome to the Type-A-Word Wizard." OK, I'll bite. Let's click "Next" to continue. From the drop-down menu, choose the first letter you want to type. OK. So there is a limit that we don't want to cross. So what is the answer? How do you pack in all these features in a simple, intelligent way? I believe in consistency with possible, real-world equivalents, trashcan folder when possible, label things mostly. But I beg of the designers here to break all those rules if they violate the biggest rule of all, which is intelligence. Now what do I mean by that? I'm going to give you some examples where intelligence makes something not consistent, but it's better. If you are buying something on the web, you're supposed to put in your address and you're supposed to choose which country you're from, OK? There are 200 countries in the world. We like to think of the Internet as a global village. I'm sorry; it's not one yet. It's mainly, like, the United States, Europe and Japan. So why is United States in the US? You have to scroll, like, seven screens-full to get to it. Now it would be inconsistent to put United States first, but it would be intelligent. This one's been touched on before, but why in God's name do you shut down a Windows PC by clicking a button called "Start?"