科學(xué)60秒:今夜秀大戰(zhàn)不敵消費技術(shù)
來源：滬江聽寫酷
2011-07-10 10:00
I just read Bill Carter’s book The War for Late Night: When Leno Went Early and Television Went Crazy. It’s a good look at issues in organizational psychology, because it describes in detail how a lot of seemingly smart people worked together to accomplish a lot of ______1_____ things.
One reason that Leno got killed in the ratings at 10 P.M. is that the show was really bad. But bad shows have succeeded on TV before. Leno also faced a new ______2_____.
In 2009 key ______3_____ for network 10 P.M. shows were just half of what they had been five years earlier. And a reason for that was that some 40 percent of households now had the technology of digital video recorders, allowing people to easily program their own TV schedules.
And a habit many people had apparently gotten into was to use the 10 P.M. hour to catch up on programs they had recorded either earlier that night or even earlier in the week. So Leno at 10 wasn’t just up against ______4_____ network programming. Thanks to consumer technology, he ______5_____ millions of people’s personal programming options, too.
【視聽版科學(xué)小組榮譽出品】
One reason that Leno got killed in the ratings at 10 P.M. is that the show was really bad. But bad shows have succeeded on TV before. Leno also faced a new ______2_____.
In 2009 key ______3_____ for network 10 P.M. shows were just half of what they had been five years earlier. And a reason for that was that some 40 percent of households now had the technology of digital video recorders, allowing people to easily program their own TV schedules.
And a habit many people had apparently gotten into was to use the 10 P.M. hour to catch up on programs they had recorded either earlier that night or even earlier in the week. So Leno at 10 wasn’t just up against ______4_____ network programming. Thanks to consumer technology, he ______5_____ millions of people’s personal programming options, too.
【視聽版科學(xué)小組榮譽出品】
dumb
television ecosystem
demographic group ratings
alternative
was up against
今夜秀大戰(zhàn)不敵消費技術(shù)
我剛讀了比爾?卡特的《午夜戰(zhàn)爭》。這本書對組織管理心理學(xué)方面的很多問題都有不錯的闡述。它詳細描寫了一群看似聰明的人如何一起完成很多愚蠢的事。
雷諾的脫口秀節(jié)目在深夜十點檔節(jié)目收視率大戰(zhàn)中慘敗，一個原因是這個節(jié)目真的很差。但在此之前，也有差勁的節(jié)目獲得過成功，除此之外，雷諾也同樣面臨著電視生態(tài)系統(tǒng)中新的挑戰(zhàn)。
2009年晚間10點檔節(jié)目的電視網(wǎng)絡(luò)收視率只有五年前的一半。原因之一是如今約40%的家庭都擁有了數(shù)碼錄像機，人們可以輕松規(guī)劃自己的電視時間表。
如今，人們似乎習(xí)慣在晚上十點看當(dāng)天晚上早些時候或者更早錄好的節(jié)目。所以十點檔的《雷諾今夜秀》并不只是與電視網(wǎng)絡(luò)規(guī)劃的革新發(fā)生沖突，借消費技術(shù)的“一臂之力”，他也與幾百萬人對電視節(jié)目的自由選擇背道而馳。