在市場營銷上敢于與眾不同
Do you want to attract the attention of more potential clients and customer? Then it's time to dare to be different. Over the last five years our marketing departments have become complacent. Rather than come up with new concepts, ideas, and marketing plans way to often we only revisit someone elses idea, change a few things and call it our own.
你想吸引更多潛在顧客的注意嗎？那么就是時候與眾不同了。在過去的5年時間里，我們的市場部門非常得意。他們不去想新的觀念，想法，市場計劃，而是經(jīng)常借鑒別人的經(jīng)驗，然后稍作一點點更改，就稱作是自己的作品。
Do you want to create buzz about your products and services? Would you like people to take a look at what it is that you have to offer over your competitor? If you answered yes to either of these questions then this year I dare you to be different.
你想讓你的產(chǎn)品創(chuàng)建奇跡嗎？你想要人們對于你提供的東西更感興趣嗎？如果你對這些問題的答案都是肯定的，那我相信你今年會想方設(shè)法與眾不同。
Develop new ideas, actually spend time brainstorming to firm up your own company's marketing message. Stop looking at what everyone else is doing. Quit comparing your creative ideas with others.
開發(fā)新想法，實際上需要時間來集思廣益，來堅定你自己公司的營銷思想，不要再四處去打聽別人在干什么，也不要將自己的創(chuàng)意和別人對比。
It's time we learn that adopting the tactics and strategies of another company is just simply not enough. It's still important to do your research regarding your competitors. However, it's more important to listen to the needs of prospects and current clients. Truth be known most marketing companies have stopped listening. When did it become ok to quit paying attention to our markets? We want a quick fix, a fast campaign, an instaneous idea. We've stopped putting in the time necessary to be effective.
我們是時候知道僅僅采用其他公司的戰(zhàn)略戰(zhàn)術(shù)是遠遠不夠的了。雖然，對你的競爭對手做相關(guān)調(diào)查仍然是很重要的，但是傾聽當前客戶和潛在客戶的需求更重要。很多銷售公司都心知肚明的一個事實就是他們已經(jīng)不再傾聽了。我什么時候不關(guān)注我的市場是可以的？我們想要快速的解決方法，快速的活動，瞬間想法。我們已經(jīng)不再為了效率而投入必要的時間。
Daring to be different doesn't have to be difficult, often enough it's as simple as getting back to the basics. You can do it in four easy steps. To get started consider the following:
敢于與眾不同并不用很難，往往就是讓它回到最基礎(chǔ)這么簡單的事情。你可以通過四個簡單步驟達到，開始的時候考慮以下建議：
1）Define your products and/or services.
定位你的產(chǎn)品或服務
2）Define the needs that these products or services fulfill.
定位產(chǎn)品（服務）滿足的需求
3）Survey and listen to your current clients and customers and figure out what it is that they like or don't like about your product. ask them how you can make them better. Ask them how they found out about you and what it was that brought them your way.
對你的客戶做一份調(diào)查哦，傾聽他們的想法，看看他們對你的產(chǎn)品哪些部分滿意，哪些部分不滿意，問問他們你怎樣做可以讓他們更好。詢問他們是如何找到你的產(chǎn)品的，又是什么原因讓他們遠離你的產(chǎn)品的。
4）Develop a marketing plan for the next 6 months using the three steps above.
就以上三點做出一份6個月的市場計劃。
I've seen way too many marketing professionals burn out and stray away from the basics. When this happens it just becomes "easier" to begin to do what everyone else is doing. Realize that I said easier not more effective. I've also seen marketing professionals turn their careers and their marketing departments around by adopting the basic principles that they abandoned. I challenge you to revisit your marketing campaigns, apply the basic principles, and dare to be different. I think you'll be surprised at the difference that it will make in the effectiveness and the excitement of your own marketing campaigns.
我看到過太多的銷售專家都已經(jīng)手足無措，并且遠遠偏離了基礎(chǔ)。當碰到這種情況的時候，開始做其他人都在做的事情就會簡單一些。注意我說更簡單而不是更有效率。我也看到有些營銷專家因為采用了自己曾經(jīng)放棄的基本原則而辭職，或者調(diào)到別的部門。我建議你重新審視你的營銷活動，將這些基本原則應用其中，并要敢于與眾不同。我想你會為其結(jié)果帶來的效率而吃驚，為自己的營銷活動感到興奮。
?
