Many companies think they're up to date if they advertise vacancies on their website and send emails to applicants instead of letters. But that just isn't enough. These days, lots of people send text messages, so businesses should follow suit, for instance when inviting someone to interview, it shows that the firm has joined the 21st century. And although the phone is much more traditional, it's still a valuable form, because you can talk to applicants in person. Companies sometimes get the wrong idea about online recruitment. They focus on the fact that it can reduce administration, but forget that it takes specific skills to manage the online process. After all, the recruitment section of the website needs to be organised, applications dealt with quickly and effectively, and so on. People who are used to circulating details of vacancies internally, planning newspaper advertising, acknowledging applications, etc. may not have the abilities required for dealing with online recruitment. So often, people apply for jobs they know very little about, because positions with the same title can vary considerably in different organisations. So when you're recruiting, you should use your website to list projects and assignments of the post and give case histories of people in similar posts in the company, perhaps with a personal statement from them. It doesn't affect the procedure you follow, but it helps potential applicants to decide if it's a job they really want.