China's beauty and personal care sector will continue to see robust growth in the next four years, according to an industry report. Consumers are likely to increase expenditure on beauty products, thanks to promotions by key industry players and a healthy national economy, a report by Euromonitor International said. Men's grooming is likely to see ongoing growth due to increasing demand from younger Chinese men, it added.

Department stores and superstores are considered two major channels for beauty and personal care products in China, with department stores mainly providing middle-to-high-end goods and superstores focused on low-to-middle-end goods.

Online retail has grown rapidly, thanks to increasing Internet access and use of e-commerce websites such as Alibaba Group's business-to-consumer platform . E-commerce appeals to many Chinese consumers due to its accessibility, attractive prices and convenient delivery services.

E-commerce advertising has also increased and can be regularly seen on TV channels, such as CCTV, as well as outdoors in public transportation stations, the report said.Several leading companies in the beauty and personal care market have been working to build up official online platforms targeted at Chinese consumers.

Individual sellers on , China's largest consumer-to-consumer website, have also contributed to growing online sales of overseas beauty and personal care products.The Ruder Finn/Ipsos China Luxury Forecast 2012 reveals that there has been a huge spike in online shopping. About 10 percent of luxury goods and about 17 percent of luxury cosmetics were purchased online.

滬江英語快訊：個人護(hù)理用品統(tǒng)指各類以保健和美容為目的的消費(fèi)品，包括香水、防曬產(chǎn)品、護(hù)發(fā)和護(hù)膚產(chǎn)品、化妝品和牙齒護(hù)理產(chǎn)品。中國家庭每天都要使用護(hù)理品進(jìn)行美容，所以個人護(hù)理用品的生產(chǎn)和銷售已成為我國經(jīng)濟(jì)中越來越重要的一個部分，這個行業(yè)為女性提供了很多就業(yè)機(jī)會，女性占全行業(yè)從業(yè)人員的80%。中國個人護(hù)理產(chǎn)品市場的快速增長正在吸引越來越多的外國廠商進(jìn)入，可見此行業(yè)對全球各大廠商來說至關(guān)重要，中國顧客實(shí)體店和在線的高消費(fèi)讓他們看到新的商機(jī)。