喬布斯傳:強(qiáng)烈的人格魅力(2)
來源:滬江聽寫酷
2011-11-02 13:30
作者沃爾特·艾薩克森(Walter Isaacson),美國著名的傳記作家。是喬布斯唯一授權(quán)傳記。讀完全書你會(huì)發(fā)現(xiàn),喬布斯并非完美;光鮮耀眼的背后,還有另一個(gè)不為人知的喬布斯——自私、冷漠、固執(zhí)、矛盾,習(xí)慣謊言與背叛,兼具強(qiáng)橫與脆弱的內(nèi)心。
hints:
Manhattan
Time
Macintosh
Apple
NeXT
Pixar
Think Different
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I had known him since 1984, when he came to Manhattan to have lunch with Time's editors and extol his new Macintosh. He was petulant even then, attacking a Time correspondent for having wounded him with a story that was too revealing. But talking to him afterward, I found myself rather captivated, as so many others have been over the years, by his engaging intensity. We stayed in touch, even after he was ousted from Apple. When he had something to pitch, such as a NeXT computer or Pixar movie, the beam of his charm would suddenly refocus on me, and he would take me to a sushi restaurant in Lower Manhattan to tell me that whatever he was touting was the best thing he had ever produced. I liked him.
When he was restored to the throne at Apple, we put him on the cover of Time, and soon thereafter he began offering me his ideas for a series we were doing on the most influential people of the century. He had launched his "Think Different" campaign, featuring iconic photos of some of the same people we were considering, and he found the endeavor of assessing historic influence fascinating.
我認(rèn)識(shí)他是在1984年,當(dāng)時(shí)他來曼哈頓的時(shí)代-生活大廈與編輯們共進(jìn)午餐,順帶夸耀他的金麥塔電腦。那個(gè)時(shí)候他的脾氣就不太好,他攻擊《時(shí)代》雜志的一名記者,因?yàn)閷?duì)方報(bào)道的一個(gè)故事暴露了太多事實(shí)而讓他覺得收到了傷害。但后來,通過與他的對(duì)話,我發(fā)現(xiàn)自己被他強(qiáng)烈的情感所吸引,就如同其他很多人多年來收到的吸引一樣。自那以后,我們就一直保持聯(lián)系,即時(shí)在他被迫離開蘋果公司時(shí)也未中斷。當(dāng)他需要推銷某樣產(chǎn)品時(shí),比如一臺(tái)NeXT電腦或者一部皮克斯出品的電影,他的個(gè)人魅力就會(huì)突然間再次聚焦到我的身上,他會(huì)帶我去曼哈頓下城的一家壽司餐廳,告訴我他正在兜售的東西是他制造出的最棒的產(chǎn)品。我喜歡這個(gè)家伙。
喬布斯重新執(zhí)掌蘋果公司之后,我們將他搬上了《時(shí)代》雜志的封面,此后不久,他就開始給我們正在做的20世紀(jì)最有影響力人物系列專題出謀劃策。當(dāng)時(shí)他已經(jīng)展開“非同凡響”的宣傳活動(dòng),在他的電視廣告片里出現(xiàn)的眾多歷史人物中,有一些也正是我們?cè)诳紤]的,而喬布斯發(fā)現(xiàn),評(píng)估人物的歷史影響力很有意思。