中國(guó)：“林書豪”域名搶注者欲高價(jià)出售 無(wú)錫商人去年搶注“林書豪”商標(biāo)

在中國(guó)內(nèi)地，對(duì)于林書豪商標(biāo)的競(jìng)爭(zhēng)，不管是域名還是商標(biāo)使用權(quán)，價(jià)格的上漲速度和林書豪的走紅成正比增長(zhǎng)。

最先受到關(guān)注的是林書豪的拼音域名“。當(dāng)記者在互聯(lián)網(wǎng)上輸入這個(gè)網(wǎng)址，彈出來(lái)的頁(yè)面并沒有關(guān)于林書豪的最新消息，取而代之的是一行醒目的字幕——“您正在訪問的域名可以轉(zhuǎn)讓！”上面還有一段推銷廣告詞：“據(jù)《福布斯》網(wǎng)站報(bào)道指出，‘林書豪’成了當(dāng)今世界上價(jià)值增長(zhǎng)最快速的品牌名號(hào)，價(jià)值約1400萬(wàn)美元?！陡２妓埂氛f(shuō)林書豪這個(gè)‘品牌價(jià)值’與湖人隊(duì)的科比相同，并列全世界運(yùn)動(dòng)員第六高?！?/p>

無(wú)錫錫山區(qū)內(nèi)的一家體育用品企業(yè)早在去年就成功將“林書豪”商標(biāo)攬入懷中，僅花費(fèi)了4460元。記者在中國(guó)商標(biāo)網(wǎng)上也查詢到了這兩項(xiàng)商標(biāo)，這家體育公司申請(qǐng)的商標(biāo)為“Jeremy S.H.L 林書豪”，申請(qǐng)了25和28兩大門類。買下“林書豪”兩項(xiàng)商標(biāo)究竟有多大的商業(yè)價(jià)值？據(jù)美國(guó)福布斯雜志評(píng)估，僅“林書豪”這個(gè)名字的價(jià)值就約1億元人民幣。

美國(guó)：林書豪本人加入“Linsanity”商標(biāo)爭(zhēng)奪戰(zhàn)

Jeremy Lin is going on offense to protect Linsanity.

The Knicks sensation this week applied for trademark rights to Linsanity, The Huffington Post learned late Friday after obtaining his application. One of Lin's attorneys confirmed it. "We're prepared to protect his intellectual property rights," said Pam Deese at the Washington, D.C., law firm of Arent Fox. She declined to comment further.

Lin paid a filing fee of $1,625 to cover use of the trademarked term on all manner of apparel, including underwear. In a detailed listing of goods, the filing seeks to protect its use on everything from action figures to beverage sleeves and backpacks.

According to the document, Lin filed his application on Feb. 13, several days after two California men entered the cash-in derby to trademark Linsanity. But Washington, D.C., trademark attorney Josh Gerben told The Huffington Post that those claims will likely turn into a procedural air ball, costing the two men time and money.

Lin's move with the U.S. Patent and Trademark Office could also jeopardize an online venture of one of the men, Andrew Slayton. By selling "Linsanity" T-shirts on his website, Slayton is playing fast and loose with certain protections, Gerben said. He believes the marketing tactics of Slayton and his website potentially violate the trademark rights of the New York Knicks and the publicity rights of Lin, whose sudden success with the Knicks has generated the term Linsanity.

根據(jù)《赫芬頓郵報(bào)》的報(bào)道，林書豪的代理律師確認(rèn)，林書豪已經(jīng)提出Linsanity商標(biāo)注冊(cè)申請(qǐng)，保護(hù)屬于自己的知識(shí)產(chǎn)權(quán)。根據(jù)報(bào)道，林書豪共支付了1625美元的申請(qǐng)費(fèi)用，來(lái)保證一定有效期內(nèi)，對(duì)其商標(biāo)的任何衣飾方面的使用均要受到其法律上的認(rèn)可。在一份更為詳細(xì)的商標(biāo)使用清單中，林的申請(qǐng)范圍更是從公仔，飲料杯套，到背包圖案通通囊括其中，無(wú)所不包。

其實(shí)早在林書豪2月13日提出商標(biāo)使用權(quán)申請(qǐng)的好幾天前，兩名加州男子已經(jīng)分別提出了將 Linsanity注冊(cè)為商標(biāo)的申請(qǐng)。不過因?yàn)橐恍┏绦蛲享?，二人所花費(fèi)的時(shí)間及金錢可能最終還是竹籃打水一場(chǎng)空。另有的創(chuàng)辦人Andrew Slayton靠賣林氏襯衫謀取暴利，網(wǎng)站里賣的襯衫的顏色跟尼克斯隊(duì)隊(duì)服的顏色也是如出一轍，律師表示該網(wǎng)站可能已經(jīng)侵犯到了紐約尼克斯隊(duì)的商標(biāo)權(quán)利和林書豪本人的公共權(quán)利。