Although the use of athletes as endorsers and the amount of money spent on these endorsers is increasing, there still remains much to be learned about how consumers perceive athlete endorsers and the variables that influence endorser effectiveness.

讓步轉(zhuǎn)折狀語(yǔ)從句、賓語(yǔ)從句和定語(yǔ)從句

perceive vt. 察覺(jué)、感知

variables n. 變數(shù)、變量

The study seeks to determine whether the gender of the consumer who is exposed to a celebrity endorsement will impact how that consumer views a male or female celebrity endorser.

賓語(yǔ)從句、定語(yǔ)從句

determine vt. 確定

is exposed to... 使易受、暴露于………

Female celebrity endorser 女名人代言者

從行文架構(gòu)來(lái)說(shuō)，本篇文章引證了多位專家的發(fā)現(xiàn)和觀點(diǎn)，這在學(xué)術(shù)類閱讀中也是比較常見(jiàn)的。事實(shí)上，任何一篇能編排出人名-觀點(diǎn)型Matching題目的雅思閱讀文章，都可以被看作這篇文章在結(jié)構(gòu)上的翻版?？紤]到人名-觀點(diǎn)型Matching本身又是雅思閱讀高頻題型之一，本文的借鑒意義更加明顯。

【真題預(yù)測(cè)】根據(jù)剛才關(guān)于celebrity advertising的原版文章，我們來(lái)練習(xí)一下雅思閱讀的?？碱}型之—— 人名-觀點(diǎn)搭配題：

Look at the following statements (Questions 1-3) and the list of researchers below.

Match each statement with the correct researcher(s), A-D.

Write the correct letter, A-D, in boxes 1-3 on your answer sheet.

NB. You may use any letter more than once.

1. The causes that many large corporations have been employing some famous people in society to advertise their products were quoted in the introductory part.

2. There can be many famous people's images in a range of media like radios or television.

3. The top-ranking sportsmen endorsement expenditures have been constantly soared to over $1 billion during the past decade.