Did you miss the Chinese government’s ads in Times Square earlier this year, the series of images of ordinary and famous Chinese that repeated 300 times a day on a giant video screen in an effort to soften China’s image?
是不是有些想念今年早前中國(guó)政府在時(shí)代廣場(chǎng)播出的宣傳片了呢，宣傳片中展現(xiàn)了不少中國(guó)名人和普通中國(guó)人的畫面，這條宣傳片在時(shí)代廣場(chǎng)以每天300次的頻率播放著，你是否覺得這是在努力建立中國(guó)形象呢？

No need to fret–the ad now can be viewed, with music, in the Chinese government’s first app for Apple’s iPad.
現(xiàn)在中國(guó)政府日前就推出了一款蘋果iPad的應(yīng)用程序。

The new app, from the State Council Information Office, is free on Apple’s App Store and simple to use. It includes videos of press conferences and full, downloadable copies of the State Council’s white papers on subjects like national defense, Internet development, ethnic issues and human rights in Chinese and English from 2005 to 2010.
國(guó)務(wù)院新聞辦推出的這款應(yīng)用程序可以在蘋果的應(yīng)用商店里免費(fèi)獲得，操作簡(jiǎn)單。這款應(yīng)用囊括了眾多新聞發(fā)布會(huì)的影像資料，并且提供2005年-2010年間，中國(guó)國(guó)務(wù)院推出的國(guó)防、網(wǎng)絡(luò)開發(fā)、種族問題和人權(quán)等主題的白皮書中英雙語下載。

The move is the latest in the Chinese government’s recent efforts to improve its image abroad. A notice on its website said the app is meant “to introduce China to the world in a better way and to enhance the international image of China.”
這是中國(guó)政府近期為提升其再境外的國(guó)家形象而做出的努力。在國(guó)務(wù)院新聞辦的網(wǎng)站上發(fā)布了一條通告，表示這一應(yīng)用程序旨在“通過一種更好的方式向世界展示中國(guó)，并建立中國(guó)良好的國(guó)際形象?！?/div>

Chinese authorities have become increasingly tech savvy in their public relations efforts. Many have opened Twitter-like microblogging accounts.
中國(guó)政府在其處理公共關(guān)系的能力上變得越來越科技化。不少部門已經(jīng)在類似“推特”的微博上建立了自己的賬戶。

Some U.S. government agencies have also embraced the tablet craze. IPad apps can be found for government entities including the New York State Senate, the Department of Public Safety in Alabama.A number of mobile applications can be found on . In China, the U.S. embassy has also been aggressive in its efforts to reach out to Chinese Internet users, though it doesn’t have an iPad app yet.
不少美國(guó)政府機(jī)構(gòu)也采用了智能手機(jī)應(yīng)用程序的這種高科技方式。在Ipad應(yīng)用程序里可以看到不少美國(guó)政府機(jī)構(gòu)，比如紐約參議院、阿拉巴馬公共安全辦公室等。手機(jī)用戶可以再手機(jī)應(yīng)用軟件中找到不少美國(guó)政府機(jī)構(gòu)。在中國(guó)，美國(guó)大使館也努力的想和中國(guó)網(wǎng)民接觸，雖然其暫時(shí)還未推出iPad程序。