硅谷資深創(chuàng)業(yè)大師,《四步創(chuàng)業(yè)法》作者Steve Blank談創(chuàng)業(yè)。他認(rèn)為:創(chuàng)業(yè)是一門(mén)藝術(shù)。一流的企業(yè)家更像作曲家——?jiǎng)?chuàng)業(yè)是一個(gè)創(chuàng)意的過(guò)程,并不是努力就能一定能做出好曲子。

You know entrepreneurship truly is a faith-based activity, and it's what I call NP complete. And it's almost like saying go paint your "stary night". That is the creation of startup is incalculable. You have no idea what's gonna come out. And I have that theory which is we have been confusing entrepreneurship with science. It might actually be that world-class entrepreneurs are much more like artists, and in fact a special breed of artists.
創(chuàng)業(yè)必須以信念為基礎(chǔ),充滿了不確定性。好比你重畫(huà)《星夜》(梵高的作品)過(guò)程絕無(wú)可能精確預(yù)測(cè),結(jié)果必然迥然不同。創(chuàng)業(yè)不是一門(mén)科學(xué),一流的企業(yè)家更像藝術(shù)家,是特殊的藝術(shù)家。

As you think about artists, you have artists who perform and artists who compose. And I contend that founders are composers and what they do is they are capable of attracting world-class performers who help them bring their vision to life. We've been teaching art for hundreds probably thousands of years. Yet we still don't know what makes world-class composers.
藝術(shù)家分兩類,一類從事表演,一類從事創(chuàng)作。企業(yè)家屬于后者,他們擅長(zhǎng)吸引一流的演奏家表演自己的作品。藝術(shù)教學(xué)已有千百年歷史,仍然不知道一流的作曲家從何而來(lái)。

Is it Malcon Gladwell says if you practice ten thousands of hours you can compose? maybe. Is it Gee giving everybody the world-best tools and you can now make composers? Dose Garageband make better composers? No, I think that makes more people compose but how many more people make masterpieces with better tools.
格拉德威爾說(shuō)只要勤奮練習(xí)就能作曲?我看懸. 有稱手的工具就能培養(yǎng)作曲家?Garageband(音樂(lè)創(chuàng)作軟件)能提高創(chuàng)作水平嗎?作曲的人更多了,但是有多少人寫(xiě)出更美的音樂(lè)呢?

I think tools that we developing are actually scientific tools. The irony is we are giving scientific tools to people whom I think are artists. And that makes this kind of amazing. This is a creative process, so I love the idea combining rigid in a methodology with art with science and with passion and with creativity.
這些工具都是科學(xué)的工具,問(wèn)題是我們想用科學(xué)工具創(chuàng)造藝術(shù),這太滑稽了! 創(chuàng)業(yè)是創(chuàng)意過(guò)程,所以我把它看成藝術(shù)、科學(xué)、激情、創(chuàng)造力的結(jié)合。

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