我們都知道專業(yè)名詞與專業(yè)術(shù)語(yǔ)是行業(yè)內(nèi)約定俗成或者有明確規(guī)定的，并不是可以自由發(fā)揮的。在商務(wù)英語(yǔ)中，有很多類似的專業(yè)術(shù)語(yǔ)核心詞匯，你都知道嗎?現(xiàn)在就帶大家一起來(lái)看看在BEC閱讀中經(jīng)常會(huì)出現(xiàn)的高頻核心詞匯專業(yè)術(shù)語(yǔ)。

61. cash dispenser 自動(dòng)提款機(jī)，自動(dòng)柜員機(jī)，亦作cash machine, cashpoint, automated teller machine

62. cash float 備用零錢

e.g. At the start of each day the bar and restaurant staff are given some cash float.

每天酒店開(kāi)始營(yíng)業(yè)時(shí)，都會(huì)為酒吧和餐廳德服務(wù)員準(zhǔn)備一些備用零錢。

63. cash flow 現(xiàn)金流量，現(xiàn)金流動(dòng)，現(xiàn)金收益

e.g. Many businesses fail because they fall into the trap of ignoring their cash flow.

由于忽視現(xiàn)金流量問(wèn)題，導(dǎo)致許多企業(yè)失敗。

Every company must watch its cash flow carefully if it is to avoid bankruptcy.

為了避免破產(chǎn)，每個(gè)企業(yè)都必須密切注視自己德現(xiàn)金流量。

64. bullet point “彈頭“圓點(diǎn)，彈點(diǎn)，文件中用來(lái)導(dǎo)引各要點(diǎn)的園點(diǎn)符號(hào)，亦作bullet。

e.g. These points for discussion are indicated by bullet points.

這些討論要點(diǎn)由“彈頭”圓點(diǎn)標(biāo)明。

65.. business concept 經(jīng)營(yíng)理念

e.g. This business concept has proved over the years to be extremely popular with British and international tourists alike.

多年來(lái)實(shí)踐證明，這種經(jīng)營(yíng)理念得到英國(guó)及外國(guó)游客的普遍歡迎。

66. business district 商務(wù)地段，商務(wù)區(qū)(指寫字樓、辦公場(chǎng)所、銀行、商店集中的區(qū)域或地段)，亦作commercial district, commercial area, corporate business area

e.g. The hotel is only a five-minute walk from the business and shopping districts.

本飯店步行僅5分鐘即可到達(dá)商務(wù)購(gòu)物區(qū)。

67. business class (飛機(jī)、車、船等的)公務(wù)艙，頭等艙，亦作first class，與條件稍次、票價(jià)較低的economy class(經(jīng)濟(jì)艙)相對(duì)

e.g. The small airline has beaten the huge Royal DutchKLM airline, and other national state air companies, to win the title of Europe's best usiness class service.

那家小型航空公司擊敗強(qiáng)手英國(guó)皇家荷蘭航空公司及其他國(guó)家級(jí)豪華航空公司，榮獲歐洲最佳商務(wù)艙服務(wù)的稱號(hào)。

68. bull market 牛市(通常指股市、匯市等金融市場(chǎng)價(jià)格持續(xù)上升或堅(jiān)挺)

e.g. If the market is thought to be good and prices on the Stock Exchange are thought to be likely to rise, the market is called abull market.

市場(chǎng)看好，股票價(jià)格有望上漲，這種股市被稱為牛市。

69. bundle 捆綁銷售

e.g. The department is trying to stop Microsoft from forcing personal-computer makers to bundle its Internet browser software with every copy of Windows.

這個(gè)部門試圖制止微軟公司強(qiáng)迫個(gè)人電腦廠商把因特網(wǎng)瀏覽器軟件與每個(gè)視窗版本捆綁銷售。

70. burglar alarm 電子防盜報(bào)警裝置

e.g. The burglar alarm will make a loud ringing noise when someone tries to enter the building secretly and illegally.

如果有盜賊潛入大樓，電子防盜報(bào)警裝置會(huì)發(fā)出響亮的報(bào)警聲。

71. burglar-proof padlock (U型)防盜鎖

e.g. This is a manufacturer of burglar-proof padlock.

這是一家生產(chǎn)防盜鎖地廠家。

72. business 公司，企業(yè)

e.g. He set up several adverting consultancy business in the UK.

他在英國(guó)建立了好幾家廣告咨詢公司。

73. business class section 商務(wù)艙(座位)

e.g. The airline is to introduce a business classsection.

這家航空公司將于下周推出商務(wù)艙座。

74. bright collor 亮領(lǐng),成功職業(yè)人士

75. brochure

a. They provide free travel brochures

他們免費(fèi)提供旅游小冊(cè)子

b. All holidays described in our brochure are advertisedby us in good faith and every care is taken to ensure their accuracy.

小冊(cè)子中所宣傳的均為我們誠(chéng)意推廣的度假計(jì)劃,我們盡量保證內(nèi)容準(zhǔn)確無(wú)誤。

76. broken lot 零星散股

77. broker

The broker will tell you which policy he or she thinks you should take out.

經(jīng)紀(jì)人會(huì)告訴你應(yīng)該辦理哪種保險(xiǎn)。

78. broker's commission

To deal in shares on the Internet incurs none of theregular broker's commission and investors can therefore easily afford to buy and sell shares more regularly.

在網(wǎng)上進(jìn)行股票交易無(wú)須按常規(guī)付經(jīng)紀(jì)人傭金,從而使投資者得以更為長(zhǎng)期輕松地買賣股票。

79. brokerage fee

One reliable way of managing investments is through abroker, who charges a brokerage fee in the form of a percentage of the moneyinvested.

投資理財(cái)?shù)囊粋€(gè)可靠的途徑是通過(guò)經(jīng)紀(jì)人辦理,他們按投資額的某個(gè)百分比收取傭金。

bulletin 公告欄

The Internet is very flexible and allows companis toupdate their news bulletins very quickly.

bulletin board 電子屏

America Online is home to hundreds of electronicbulletin boards.

80. brokerage industry

The broderage industry is booming these few years.

這些年中介業(yè)蓬勃發(fā)展。

81. brown goods

Manufacturers of brown goods have to face competitionfrom Japan.

茶色商品生產(chǎn)商要面對(duì)來(lái)自日本的競(jìng)爭(zhēng)。

82. brunch

Brunch is a meal which you eat in the late morning.

早午餐是在上午晚些時(shí)候吃的代替午餐的早餐。

83. bubble economy

During the ~ yeas of rapid growth in the late 1980s, some bureaucrats outrageously greedy.

在80年代后期,泡沫經(jīng)濟(jì)迅速發(fā)展,一些官僚貪欲無(wú)限增長(zhǎng)。

bubble wrap

Thanks to the bubble wrap, these books arrived in pretty good shape

budget priced goods

Budget priced goods are low-priced goods.

buffet reception

Buffet receptions offer good chances for doing usefulnetworking

built-in

Built-ins now include playstations, Internet accessand televisions.

bulk

84. brand extension

The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.

可口可樂(lè)公司本應(yīng)聰明一點(diǎn), 讓老牌可樂(lè)照賣不誤,同時(shí)將新口味可樂(lè)作為品牌延伸推向市場(chǎng)。

The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.

品牌延伸策略背后的理念在于, 顧客因?yàn)橐呀?jīng)熟悉某種品牌名稱而接受新產(chǎn)品。

85. brand identification

eg: Brand identification insures shelf placement and other advantages in the distribution process.

品牌識(shí)別確保了產(chǎn)品在貨架上占有一席之地,同時(shí)也使銷售過(guò)程中的其他優(yōu)劣得到保證。

86. brand image

eg: Mercedes cars have a quality brand image

梅塞德斯汽車享有高質(zhì)量的品牌形象。

87. brand leader

We are doing a survey to find out which is the brand leader in the coffee market.

我們正在進(jìn)行調(diào)查，找出咖啡市場(chǎng)中哪個(gè)品牌最受歡迎。

88. brand loyalty

The objective of advertising is to build upbrand loyalty.

廣告的目的在于增強(qiáng)人們對(duì)品牌的忠誠(chéng)度。

Customers with a strong sense of brand loyalty arerarely prepared to switch to a new competitior.

有強(qiáng)烈品牌信賴感的顧客很少會(huì)移情新出現(xiàn)的同類產(chǎn)品。

89. brand -making

eg: Despite the Brand -Making Mystique, the TangibleTrademark is strong financial returns.

盡管存在創(chuàng)名牌的秘訣,但巨額資金回報(bào)本身才是眾人矚目的有形商標(biāo)。

brand name

The enormous strength of the McDonald's brand namehas helped the company to enter new markets all over the world.

麥當(dāng)勞品牌名稱的巨大優(yōu)勢(shì)使該公司在世界各地不斷建立新市場(chǎng)。

Proctor and Gamble has significant distribution power because of the strength of their brand name.

寶潔公司由于某品牌響亮，有很強(qiáng)的銷售實(shí)力。

90. brand consultants 品牌咨詢公司

eg: A recent survey of 1000 people by brand consultantsCook &Pearson concludes that shoppers will continue to buy a wider range ofgoods and services from supermarkets.

最近由庫(kù)克-皮爾森品牌顧問(wèn)公司著手的一次千人調(diào)查得出結(jié)論：購(gòu)物者將繼續(xù)在超市購(gòu)買各類商品和服務(wù)。

91. brand enhancing 品牌提升

eg: One company says that its on-hold marketingprogramme, combinging messages with 'brand enhancing' music , reduces hang-upsby 50 per cent and increases sales by up to 20 per cent .

據(jù)一家公司說(shuō)：該公司的利用侯話時(shí)間營(yíng)銷計(jì)劃把產(chǎn)品宣傳信息和“提升品牌”的音樂(lè)結(jié)合起來(lái)，使掛斷電話的人數(shù)減少了50%，銷售額增加了20%。

92. Book value 賬面價(jià)值(反映在賬簿上的資產(chǎn)值)

e.g. The old photocopier is still useful, although itsbook value is almost nothing.

93. Boring and repetitive 單調(diào)重復(fù)的

e.g. In general, the computer serves best in doing allthe jobs which are boring and repetitive, such as producing invoices andstatements.

94. Bottom-end of the market 低端市場(chǎng)

e.g. A large computer hardware retailer positioneditself at the bottom-end of the market by undercutting all its competitors.

95. Bottom line 賬本底線，盈虧一覽結(jié)算線

e.g. You run millions of dollars through all that and you come out with nothing on the bottom line.

e.g. we never lost sight of the bottom line.

96. Bounce (電子郵件)彈回，退回

97. Bounce message (電子郵件器給發(fā)信人的)退件通知

98. Bounced cheque 拒付支票

e.g. Charges can be very high for bounced cheque, andadministration fees are charged each time the debt increases.

99. Boundaryless marketing 無(wú)界營(yíng)銷

e.g. The notion of boundaryless marketing was fistused by Jack Welch, chairperson and CEO of General Electric.

100. Bourse 證券交易所，證券市場(chǎng)

e.g. Shares at China's two bourses fell nearly 20 percent, although a few so-called wto plays, such as Tianjin port, still held retail interest.

中國(guó)兩大證券交易市場(chǎng)股票下跌近一成，但一些象"天津港"之類的"世貿(mào)股"仍受股民青睞。

101. retail adj.

original meaning is 零售的。引申一下，股市里，以零售的，零散的形式購(gòu)買的，只有中小股民了box file文件盒。

eg: The invoice is in the box file marked "invoice".

這張發(fā)票在標(biāo)明‘發(fā)票’的文件盒里。

102. brainstorming 集思廣益

eg: Brainstorming can produce a lot of ideas very quickly .

通過(guò)大家自由討論可以迅速收集多種意見(jiàn)。

103. brainstorming session 集體討論會(huì)

We're holding a brainstroming session on our new product next Tuesday.

下周二召開(kāi)集體討論會(huì)，研究我們的新產(chǎn)品。

A brainstorming session between the managing director, the marketing director and their accountant produced a new name for the company.

在一次由總經(jīng)理，營(yíng)銷主管及公司會(huì)計(jì)師參加的三人集體討論會(huì)上，公司有了新名稱。

104. branch office 分公司

eg: A decision must be made about whether the branch office is to hold stock or not.

必須作出決策是否讓分公司持有股份。

out 拓展業(yè)務(wù)

eg: They are branching out to locations around the world.

他們正在世界各地迅速拓展業(yè)務(wù)。